County of Barrhead

Hear directly from local business owners who are putting their story to work. Our panelists will share real-life examples of how they communicate what makes their business unique with customers, employees and future talent along with examples of how they keep the great people they have. 

Jeph Maystruck has an utter disregard for the status quo. He’s a keynote speaker who has energized audiences across Canada with bold, funny, and sometimes candid takes on marketing, artificial intelligence, and storytelling.  Always entertaining with lots of free giveaways. By day, Jeph helps run StratLab, the little marketing company in Regina that believes 'caring more' is a strategy. By night, he is handing out lottery tickets, cooking, golfing, or trying to keep the garden alive. He co-founded Big Idea Camp (10 years strong!) and the Caring Conference, a gathering for the nonprofit sector. Jeph has taught Marketing at Saskatchewan Polytechnic and Social Media Marketing at the University of Regina.

Marketing has changed, A LOT. Social media, search, AI and endless amounts of content have completely transformed how we attract customers, but what about how we attract people? In this keynote, we’ll look at how the same principles we use to build great brands, tell better stories and earn the attention and trust of customers can help us attract and retain great employees. We’ll explore what it means to stand out in a technology-driven world, how to tell the story of what makes your organization worth joining, and why, as AI becomes more powerful, being genuinely human might just become your greatest competitive advantage.